BUILT FOR APPLE INTELLIGENCE — Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

• TAKE TOTAL CAMERA CONTROL — Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.
• GET FURTHER AND CLOSER — The improved Ultra Wide camera with autofocus lets you take incredibly detailed macro photos and videos. Use the 48MP Fusion camera for stunning high-resolution images, and zoom in with the 2x optical-quality Telephoto.
• PHOTOGRAPHIC STYLES — The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And you can reverse any of those styles anytime you want.
• SUPER-SMART A18 CHIP — A18 jumps two generations ahead of the A16 Bionic chip in iPhone 15. It enables Apple Intelligence, powers advanced photo and video features, and supports console-level gaming, with exceptional power efficiency.

DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, track your next ride, check your flight status, and so much more.

• INNOVATIVE DESIGN — iPhone 15 features a durable color-infused glass and aluminum design. It’s splash, water, and dust resistant. The Ceramic Shield front is tougher than any smartphone glass. And the 6.1" Super Retina XDR display is up to 2x brighter in the sun compared to iPhone 14.
• 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super-high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
• NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and color. Just tap to shift the focus between subjects — even after you take the shot.
• POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions, and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.